Consumer Research Director

Join InsightPulse Analytics as a Consumer Research Director in the vibrant and growing market of Bangka Belitung. Lead cutting-edge consumer insights initiatives, shape strategic business decisions, and drive innovation in one of Indonesia’s most dynamic regions. As the heart of our research team, you’ll work closely with cross-functional teams to uncover consumer behaviors, preferences, and trends that fuel business growth. This is your chance to make a tangible impact on the market with your strategic vision and data-driven insights.

In this role, you’ll be responsible for overseeing all aspects of consumer research, from designing and executing studies to analyzing data and presenting findings to stakeholders. You’ll leverage tools like SPSS, NVivo, and Qualtrics to ensure our research is both rigorous and actionable. With 5+ years of experience in consumer research, you’ll bring a proven track record of delivering high-impact insights to drive business success.

If you’re a strategic thinker with a passion for uncovering consumer insights, we want to hear from you. Join InsightPulse Analytics in Pangkal Pinang and be part of a team that’s shaping the future of consumer research in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Lead the design and execution of consumer research projects, ensuring alignment with business objectives.
• Analyze and interpret consumer data using advanced statistical tools like SPSS and NVivo.
• Collaborate with cross-functional teams to develop and implement research methodologies.
• Present research findings to stakeholders in a clear and compelling manner, using tools like PowerPoint and Tableau.
• Stay updated with industry trends and best practices in consumer research.
• Mentor and develop junior researchers within the team.
• Ensure compliance with ethical research standards and data privacy regulations.
• Drive innovation in consumer research through the adoption of new technologies and methodologies.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Psychology, Statistics, or a related field.
• 5+ years of experience in consumer research, with a proven track record of delivering high-impact insights.
• Proficiency in advanced statistical tools like SPSS, NVivo, and Qualtrics.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent communication and presentation skills, with the ability to convey insights to both technical and non-technical audiences.
• Experience with data visualization tools like Tableau or similar.
• Familiarity with ethical research standards and data privacy regulations.
• Certification in consumer research methodologies (e.g., ACR, ESOMAR) is a plus.

🛠️ Keahlian

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